OperationJerky – the Blog!

Everybody loves the ‘GoGoJerky Lady’!

In the O’Fallon, IL, area (including Collinsville and other places in St. Louis Metro East), a lot of people have gotten used to seeing Donna Soffen, aka ‘the GoGoJerky Lady’, at local vendor shopping events.

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Usually, we might presume, it’s because she always has something tasty on her table! This Holiday Season she had some very good reasons for attendees to stop by ‘The Jerky Lady’s Table’, like cookies made with chopped bits of Fruit Stix or a crockpot simmering with ‘Buffalo Joe’ (her famed concoction of Manwich and Buffalo Shredded Jerky).

Or maybe it’s because she always has plenty of cut samples to taste-test – she usually has 8-12 flavors and styles (out of the 28 total flavors/styles available) cut into bowls, waiting for the ‘afficiandos’ to pass judgement on. And very few fail to try out at least several samples!

Even from across the room, it is hard to miss or stay unaware of ‘the Jerky Lady’. She can make an ordinarily spacious 10′x10′ area look like crowded studio apartment! With one or two large banners, making sure her identity with Jerky Direct and Super6Power Team are known, one or both of her ‘jerky tree’ displays of hundreds of bags of jerky, the samples and taste-test items, and her Operation Jerky display, it is impossible to attend one of these events and NOT come away with a vivid awareness that jerky, Jerky Direct, and the ‘GoGoJerky Lady’ were a big hit!

But for some people, it was that Operation Jerky display that was the most memorable. For good reason.

Operation Jerky is a program of donating bags of Jerky Direct jerky to the military troops and, with jerky being the most requested snack among deployed soldiers and airmen, has become a successful part of Donna’s presentation to the public.

Prominent on ‘The Jerky Lady’s Table’ is always a basket of some sort, topped with a flyer announcing the Operation Jerky initiative for anyone who is not knowledgeable of the program. For most who see the display, however, it is immediately recognizable, as the entire local area is home to large military facilities and military families and retirees.

The success of the Operation Jerky program is evident. In four events in the last quarter of 2009, Donna succeeded in collecting 100+ bags of jerky that folks readily donated to the troops!

Thanks to Donna ‘GoGoJerky’ Soffen, her presence and efforts at local events, and the increasing popularity of two websites she promotes, OperationJerky.com and OperationJerky.us, many deployed military troops are enjoying a better, more-satisfying snack as they carry out their duties around the world.

Donna’s natural leadership in Jerky Direct, Super6Power Team, and Operation Jerky are a testament to her lifelong affiliation with the US military, her love for people, and her good-natured way of looking at life and just dealing with it!

Thanks, Donna!